B L O G




 Use Pinterest to boost sales, direct traffic and grow your business.

You are all probably utilising many of the free social media platforms available to you, Facebook and
  Instagram being the most popular tools for business, but I can tell you from professional experience,
  Pinterest is a huge market you are missing out on. After a year of researching where my clients web
 traffic is coming from, the average across e-commerce sites have been

40% Instagram, 40% Pinterest, 10% Facebook

and the rest a mish-mash or searches, blogs and most likely word of mouth.
That's a lot of exposure you are missing out on. And it's easier than any of the other platforms! Once
 it's setup, it takes no time at all!

Step 1. 
Go to your Pinterest settings and make your account a business, verify your website, and
 social media platforms, and add your website to your bio. Make sure your bio states what type of
 business you are, and your location. Total time 15 minutes.


Step 2. 
Have your board titles reflective of the products you sell. Make the rest secret.
Example, if you are a hair salon have boards for DIY hair masks, Favourite Products, Curls, Blondes,
 Short, Long, Redheads, etc... 
If you are a boutique, have boards such as Tops, Accessories, Dream Closet Inspo, Denim, Gifts etc...
Creating the boards is probably the most time consuming part, but it is only a one time job.


Step 3. 
Go to your website. Start pinning all the photos on there to their designated boards. Make sure
 they have captions that will make them discoverable. Pretty much just describe the photo. Go to your
  Instagram from a desktop and do the same. The first time you do this, may be a little time
 consuming, but after that it takes me 20 minutes a week to pin any new content from online shops
 and Instagram and done!




Here is a guide on how to come up with a name for your business.

So you've got a great idea for a business, but need to figure out a name. You don't know where to start
 because it's such a big and permanent decision. Sure you can re-brand in a few years if it no longer
 suits you, but then you have to legally change your company name, get a new logo, website and
 branding. Better to do it right the first time. So to help you find a name, I have put together some tips
 on picking a good one.

1. Start brainstorming! 
Create a sheet of possible names, even the one's in the back of your mind you think are ridiculous.
 These might spur great ideas later on. Write down everything that relates to your business and your
 brand, terms, supplies, feelings. Once you come up with a whole list of terms, you can start crossing
 off your least favorite ones. 

2. Use a Thesaurus!
Sometimes it can be tough to think up ideas, use your list of terms in a thesaurus website
 like www.thesaurus.com  to come up with more unique ways to say what you are thinking. You can
 find all sorts of words relating to your particular service that you may not have thought of before.


3. Less is More
You should avoid choosing a name that is too long, as it will be hard to turn it into a functional logo,
 the website address will be too long, and it could be hard to remember. Under 20 characters is ideal,
 make it easy to pronounce, and avoid hyphens and unusual spellings, If anything on your list is too long, 
cross it out and see if the thesaurus can provide you with a shorter alternative.


4. Get Creative!
It is important that your name is unique, cross out anything on your list that is already a business.
 Even if the other business is a different category altogether, there's enough names to go around.
 Better to not have any confusion.

5. Is it Available?
Once your list is narrowed down, make sure it is available on whatever platforms you intend to use
 for marketing. Domain name availability can be checked here: www.godaddy.com you should also
 check Etsy if you intend to sell there, Instagram, Facebook, Twitter, etc... to see if the name is
 already taken or established elsewhere. Also I would do a google search to see what businesses
 popup.


6. Still Stuck? Get Weird
If you are still stuck there's a few more ways you can come up with a name. Be abstract: Pick an
 abstract name that doesn't pertain to anything, it's ok if it doesn't relate to what your business actually
 does, the logo can, and the branding can. Monarch, Lululemon, Apple, Google, Shell, Lacoste, are
 all examples of companies with abstract names that have succeeded. You can always coin a new
 name or word that doesn't currently exist, such as Skype or Uber. Or try some of your terms in other
 languages, for instance the word "ZARA" means seed in Hebrew. Nike is the Greek goddess of
 victory.

7. Weird not for you? Be Direct
Pick a name that describes exactly what your business does. Examples: Canadian Imperial Bank of
 Commerce (CIBC), Uptown Mattress Direct, The Children's Place, Netflix, Burger King, Petsmart.
 These are all names that pretty much state what they are.


8. Support System 
Ask your friends and family what they think of your narrowed down list of names. If you find they
 have trouble pronouncing anything, can't relate, or if another brand comes to mind for them, cross
 off any such terms. Keep in mind there favorites.  


Hopefully you should have what you need to come up with a stellar brand name, 
and relevant feedback from others to help you decide on the best name for your company. 
Good luck and I hope this helped!

-Tammy Swier